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Introduction

This Data Retention Policy (“Policy”) explains how Spanrr Tecnologies Private Limited (“Superdash”, “Company”, “we”, “our”, or “us”) retains, stores, and deletes data collected through our AI voice orchestration platform and related services (the “Service”), available at https://superdashhq.com, https://superdash.ai, and https://www.superdashhq.com. This Policy supplements, and should be read together with, our Terms of Service and Privacy Policy. Capitalized terms not defined here have the meanings given in those documents. Where this Policy and the Privacy Policy address the same subject, they are intended to be consistent; if there is any conflict, the more specific provision applies.

1. Purpose and Scope

We retain data only for as long as it is needed for the purposes for which it was collected, to deliver and improve the Service, to meet legal, tax, and regulatory obligations, to resolve disputes, and to enforce our agreements. This Policy applies to all data we control or process in connection with the Service, including account information, usage data, communication metadata, consent records, and billing records. It applies to data held in our production systems, backups, and archives.

2. Guiding Principles

Our retention practices follow these principles:
  • Purpose limitation — We keep data only for defined, legitimate purposes.
  • Storage minimization — We do not retain data longer than necessary for those purposes or for any applicable legal requirement.
  • Customer ownership — Your data remains your own. You input and control your User Materials, and you may request access or deletion as described below.
  • Security throughout the lifecycle — Retained data is protected using commercially reasonable safeguards until it is securely deleted or anonymized.

3. Voice Recordings and Transcripts

Consistent with our Privacy Policy:
  • We do not store or replicate voice call recordings on our servers. All call recordings are handled and stored solely by the telephony provider, in accordance with that provider’s own retention and privacy practices. You are responsible for understanding and, where applicable, configuring retention with your telephony provider.
  • Neither voice recordings nor transcripts are used for training, fine-tuning, or optimizing our AI or machine-learning models unless explicitly authorized by the customer.
  • We process only the metadata required for analytics and performance tracking (for example, call duration, timestamps, status, and aggregate quality metrics).
Where you opt in to voice biometric features, voice-related biometric data is retained only for as long as needed to provide the authorized feature and is deleted or anonymized once that purpose ends or the underlying consent is withdrawn, subject to any longer period required by law.

4. Retention Periods by Data Category

The periods below describe how long we retain each category of data.
Data categoryWhat it includesRetention period
Account / Personal DataName, email address, account profile and configurationFor the life of your account, then deleted or anonymized within 90 daysof account closure, unless a longer period is required for legal, tax, or dispute-resolution purposes
User MaterialsContent, data, and configurations you input into the platformFor the life of your account; deleted or returned on closure within 90 days, subject to legal holds
Communication metadataCall duration, timestamps, status, performance and analytics metadata3 months after which it is deleted or aggregated into non-identifiable form
Voice recordingsAudio recordings of callsNot retained by Superdash — held solely by the telephony provider per its policy
TranscriptsText transcripts of callsNot used for model training unless authorized; retained only as needed to deliver requested features, then deleted
Voice biometric dataVoice characteristics used for synthesis or verification, where opted inOnly while needed for the authorized purpose; deleted or anonymized on withdrawal of consent or end of purpose
Do-Not-Call / registry validation logsRecords of registry checks and suppression-list updatesRetained for the period needed to demonstrate compliance; registry refresh cycles do not exceed 31 days
Billing and payment recordsInvoices, transaction records, tax records (card details are held by our payment processor, not by us)For the period required by applicable tax and accounting law in India and other relevant jurisdictions — typically up to 3 years
Usage DataIP address, device and browser data, diagnostic logsGenerally a shorter period than Personal Data; retained for analytics, security, and functionality, then deleted or aggregated 12 months
Support communicationsEmails, chat logs, and tickets12 months after resolution
Cookies and tracking dataSession, preference, security, and advertising cookiesPer the lifespan set for each cookie; session cookies expire at the end of the session
Marketing dataSubscription status, communication preferencesUntil you unsubscribe or object, then suppression data is kept only to honor your opt-out
BackupsSystem backups containing the aboveOverwritten on a rolling cycle of 90 days; data deleted from production is purged from backups within this cycle

5. Criteria for Determining Retention

Where a specific period is not fixed above, we determine how long to keep data based on:
  • the amount, nature, and sensitivity of the data;
  • the purpose for which we process it and whether that purpose can be achieved by other means;
  • applicable legal, regulatory, tax, accounting, and contractual obligations (including telecommunications and consumer-protection regimes such as TCPA, GDPR, TRAI/TCCCPR, and others referenced in our Terms);
  • the potential risk of harm from unauthorized use or disclosure; and
  • whether the data is subject to an active dispute or legal hold.

6. Deletion and Anonymization

When a retention period ends, or when data is no longer required, we will securely delete it or irreversibly anonymize it so it can no longer be associated with an identifiable individual. Anonymized and aggregated data — which can no longer identify any individual — may be retained and used for analytics, security, and service-improvement purposes without time limit, consistent with our Privacy Policy. Deletion from active systems may not be instantaneous in residual backup media; such data remains protected and is purged on the standard backup cycle described above. We may suspend deletion of specific data when it is subject to a legal hold — for example, in connection with litigation, a regulatory investigation, a law-enforcement request, or an ongoing dispute. Data under a legal hold is retained until the hold is lifted, after which standard retention periods resume.

8. Your Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, restrict, or port your Personal Data, and to object to or withdraw consent for certain processing. These rights, including rights under the GDPR and CalOPPA, are described in our Privacy Policy. To exercise any of these rights, or to request information about the data we hold about you, email us at support@trysuperdash.com. We may ask you to verify your identity before responding, and we will respond within the time required by applicable law. Where we are legally required to retain certain data, we will let you know and retain only what is necessary.

9. Service Providers

Our service providers (for example, our telephony provider, payment processor, and analytics providers) retain data in accordance with their own retention practices and our agreements with them. They are permitted to access data only to perform services on our behalf and are obligated not to use it for other purposes.

10. Cross-Border Storage

Retained data may be stored and processed outside your jurisdiction as described in the “Transfer of Data” section of our Privacy Policy. We take reasonable steps to ensure that transferred data is treated securely and in accordance with this Policy and applicable law.

11. Children’s Data

Our Service is not intended for children under 13. If we become aware that we have collected Personal Data from a child without verified parental consent, we will take steps to delete it promptly, regardless of the retention periods above.

12. Changes to This Policy

We may update this Policy from time to time. We will post the updated version on our platform and update the “Last updated” date above. Material changes will be communicated as described in our Privacy Policy. Continued use of the Service after changes take effect indicates your acceptance of the revised Policy.

13. Governing Law

This Policy is governed by Indian law. Any disputes are subject to the dispute-resolution and jurisdiction provisions of our Terms of Service (exclusive jurisdiction of the courts in Kochi, Kerala, India).

14. Contact Us

For questions about this Data Retention Policy, or to make a data request, contact us by email: support@trysuperdash.com.